What comes to your mind when you hear the word CALENDAR? Do you think about small traditional paper calendars with months displayed in rectangles?
That story’s long gone! Since calendars are great marketing tools for business promotions, there is a wide array of unique calendars available nowadays. You can choose among poster calendars, wall calendars, card calendars, saddle stitched calendars and wire-o-coil calendars, just to mention a few, depending on your design specifications.
If you are planning to send calendars to business connections and clients, keep in mind that these provide an amazing opportunity for your brand to be at the front of their mind year-round. Therefore, you want to come up with attention-grabbing calendars that stand out from the crowd.
Focus on these 10 essential tips for calendar design and printing in order to create the best calendar for the coming year! Check them out below:
Tip 1: Come Up with a Theme.
Try to come up with a number of concepts or themes for the calendar and get some feedback from your colleagues. Whether it goes with the overall theme of the company or you create a more engaging concept that appeals to your target audience, make sure the theme is consistent, appealing and obvious.
Tip 2: Consider How Many Months per Page.
There are several options for calendars including 1 month, 2 months, 4 months, 6 months or 12 months per page. No matter which you choose, make it as readable as possible. Small, medium-sized and large businesses prefer calendars with 1 month displayed on each page. This enables them to properly convey their message as well as feature different images for every month of the year.
Tip 3: Decide On Number of Pages
Once you decide how many months you want per page, you must also consider if you will opt for double-sided printing or not. If you do so, you will provide customers with a sufficient number of pages on the calendar.
Tip 4: Think About a Message
Once the theme is chosen, the concept must be strengthened with a catchy message that conveys your business’ top-notch services and/or products. A great message will help to highlight your company in a unique way and become synonymous with your brand.
Tip 5: Choose High-Quality Images
After you have decided on the message and concept of the calendar, the next step is to look for high-quality images that complement your theme. Even if searching for the best quality images can be time consuming and overwhelming, all the hard work pays off in the end. The final result is calendars with vividly striking images.
Tip 6: Use Space Properly
Whether you are designing pocket-size, wall or table calendars, you want your message and images to be conveyed within the space appropriately. Above all else, you want recipients of your calendars to find them interesting. Don’t forget to leave some space for an introductory page that highlights your company, its achievements, community service and its defining attributes.
Tip 7: Choose a Functional Date Display
If you’re trying to design a unique calendar, make sure it’s attractive as well as easy to read. Since it will be used throughout the year, you must choose a functional date display that is pleasant to the eye.
Tip 8: Make Sure to Include Your Company’s Promotions
Calendars are commonly used in order to remember important business appointments and functions. With that in mind, it’s a smart move to include your company’s promotions and upcoming events, so your customers are aware of sales and new products and can take advantage of exclusive offers.
Tip 9: Make Your Calendar a Portfolio
If you’re using the calendar to represent the work your business does, make it an awesome portfolio! Each month is a great opportunity to showcase your most exceptional designs, services, and/or products. For instance, a contractor might want to create a calendar using photos of stunning kitchens or bathrooms he has remodeled.
Tip 10: Think About Printing Techniques
Once the calendar is designed, the final step in the process is the production and printing. Have a meeting with your online printer to discuss printing techniques that work best with the easy-to-use calendar’s unique message or theme. Make sure to decide upon matte or glossy papers and type of binding: traditional saddle stitched wire-o-coil or stapled.
We hope this information comes in handy. Make your brand memorable the whole year and help your loyal customers be inspired with every turn of the page.
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