5 Print Marketing Materials Every Business Needs

You have the idea put into motion, and everything you need to make a business available. So the next question is – how do you get people to know about your business and idea and how do you convince them yours is the better option amongst all the competitions? How do you go about branding to ensure your business is unique.

Print marketing is one of the major backbones of any business brand, and takes a front seat in getting your business and message in front of those that matter. Infact, there are certain collateral every company should have ready made, and ready to distribute when needed.

Below are some print marketing essentials for every business who wants to connect with their audience.

Business Cards


The number one essential print marketing material every business owner should possess. A business card helps you spread your message and brand to customers and networks. Always be prepared anywhere you go. You never know when you’ll meet a potential customer or who you’ll meet, or need to exchange cards with. There are loads of business cards design that captures the imagination, so try not to settle for the mundane or the usual. A business card also acts as a mobile storage of all your vital information, both in your hands and in the hands of your customers. You can take advantage of Printmagicng’s expertise in designing and printing Business Cards that would connect with your audience.

What Your Business Card Says About You


Quality, professionally looking letterheads and envelops branded with the name of your company gives the business a added assurance and professional appeal. Once in a while, depending on what the business does, every business would need to send out official mail, or notes, and using branded office stationery creates a lasting impression in the mind of your audience. When it comes to letterhead, quality should never be compromised at any time because a most people would create their impression of the business based on the quality of your correspondence or material.


Every marketing campaign should always take into cognizance banners, and its effectiveness. A banner is a great way to get your brand and message in front of hundreds, if not thousands of potential customers. You could do this during events, festivals, show offs, and any other events. A quality, well designed banner will send a great message to your audience and make your business stand out from others.



They say out of sight is out of mind. If you want your company and brand in front of people everyday, all year long? Then you should print a calendar. This is one of the best branding strategies simply because the calendar is one of the few essentials people make use of almost on a daily basis. People like to stay organised and keep track of time, and by always referring to the calendar with your brand printed all over it, they are sure to never forget about you or what you do.


The Brochures is a very important marketing tool that every business should possess. The brochure is an important way to present your information and products, and to answer the questions your customers might have. Sometimes, a reader may decide to patronize you because of a feature they didn’t know one of your products has. But make sure these feature is of benefits to the reader and not just there because you want to fill the pages.

Strategic Ways Print Marketing Can Work for You

Printmagicng is Africa’s Fast, Affordable, High Quality Online Printing Service.

You can find Printmagicng.com at 10A Olaniji Street, Oregun, Juli Estate, off Kudirat Abiola Way, Ikeja, Lagos.

Phone: 08098279561/07067976668 / Email: order@printmagicng.com

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