You’ve created the perfect design for that brochure, newsletter, postcard, or flyer. Great. Now, it’s time to select the right paper to complete the package. Paper selection is a very important element in printed projects; it affects both the cost and visual appeal of the piece you’re creating.
In addition to choosing a specific weight, opacity, and brightness, the finish of your paper plays a big role in the overall appearance and feel of your printed product. Here’s a quick rundown of common finishes and how each effect is achieved:
A smooth finish results from paper passing through sets of rollers during the paper-making process.
Bond paper is a relatively high-grade paper stock with a rag content ranging from 25 percent to 100 percent.
Vellum has a subtle roughness.
An embossed finish provides a molded appearance on the paper’s surface.
A linen finish resembles linen cloth. (Imagine that.)
Cockle is a texture similar to homemade paper.
Metallic paper is coated with a thin film containing metal or plastic whose color and gloss simulate metal.
Coated paper has a coating applied to give the sheet a better appearance.
Cast coated results in an exceptionally glossy coated finish, usually only on one side.
Now that you know a bit about finishes, let’s use that knowledge to help you pick the perfect paper for your project. These selections are sure to please, no matter how great or ordinary your mission may be..
Cover/Card: Heavy and more durable counter-part to coordinate with text, book, and writing papers. Best suited for Business Cards, Report Covers, Brochures, Tickets, Postcards, Pocket Folders and Greeting Cards
Bond Paper: Comes in a range of pastels, neutrals, matching envelopes, and matching cover weights. The finish is normally Smooth, cockle. Best for Fliers, Forms, Copies.
Writing paper: Comes in a range of colors and flocking options that match envelopes, plus cover and text weights. The finish comes in Smooth, Linen, Vellum, Cockle, etc. Best for Stationery.
Index/Bristol: Comes in a range of colors and finishes, finishing types include Coated, Vellum, Smooth. Best for Postcards, File Folders, Tickets
Newsprint: Inexpensive, light-weight, white/manila only. Comes in Vellum finish, best for Newspaper and Tabloids.
There you have it. Now you have the information you need to make a lasting impression by maximizing paper types. Glad we could be of help. Ultimately if you are still unsure of which paper stock to use, you can call a reliable printer who really know their onions in the area.