THE CORE ESSENTIALS OF DESIGNING YOUR PRODUCT LABEL.
Whether you’re designing labels for commercial products, wedding souvenirs or your personal use, it’s vital to get the details right to avoid having to revise and reprint. These helpful tips will put you on the right path for your label design.
1. Design the label with the container and the product in mind.
Yes, obviously it’s important to fit a label to its container. But proper measuring is arguably the most important step in label design, and when you have a burning design idea, it can be easy to want to jump into the design with only a glance at your container. Whether your container is textured, tapered, rounded or squared, you’ll need to ensure that your label not only fits onto it smoothly, but also complements its shape.
It’s also important to consider how much of the actual product you want to show. For a product in an opaque container or a product that isn’t aesthetically pleasing, you may want to create a label that covers more of the container, while an attractive product in a transparent container (think palm oil, vegetable oil or coconut oil ) might require a smaller label that complements the product without obscuring it.
2. Create memorable, distinctive labels.
Labels and packaging must stand out. Whether you’re designing labels for a bottle of wine, cosmetics or even food, it’s imperative to consider how the label will be presented. Even if you’re just designing custom labels for personal usage, your design will have more impact if it’s clean, eye-catching and unusual. Ensure success with your label designs by asking yourself the following questions:
- Is the label distinctive among competitors?
- Does it clearly and accurately reflect the product and the brand?
- Will your target audience find it compelling?
3. Get feedback.
Invite people you know to take a survey asking clear questions about why they connected with the packaging. Build the questions to help you understand whether you have been successful in creating the appropriate experience for the target consumer. Does this design feel natural? Why or why not?
- Does this design fit into your lifestyle? Why or why not?
- Does this package design communicate the product/experience? Why or why not?
- Do you prefer this design other packaging? Why or why not?
5. Account for the lifespan of the packaging and the label.
When designing a label for your brand, it’s vital to consider the environmental impact of your work. If you’re designing labels for a product in a durable package a glass jar or bottle, a metal tin, or a durable box consumers may be interested in reusing the container. Ensuring that the label can be removed without damaging the packaging will facilitate this practice. Also consider the size of the label in terms of the waste it creates: Smaller labels from recycled materials on reusable packaging will have less of an impact on the environment than a broad label on a more disposable package.
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